Athlete Media Training Package

Media training for athletes, teams, and coaches who want to step up their game.

“I was very impressed with Annie’s presentation to our entire basketball team as well as her interactions with our student-athletes in one-on-one settings. She was well-prepared, had entertaining clips of both good and bad interviews, and kept the mood light, yet informative for the kids. She put a great amount of work into her individual meetings with each one of our players and that personalization really had an impact on our student-athletes. I look forward to bringing her back to Iowa State in the future.”

- Nick Joos, Senior Associate Athletics Director at Iowa State University

Athlete Media Training

You’re incredible on the field or court. Now take that star quality further with the right media training, and see more opportunities unfold. Whether you’re a veteran professional athlete or new to the business, we’ll guide you to establish and develop your personal brand, shine in media interviews, gain confidence on camera, strategically market yourself to your audience and increase opportunities for sponsorships and advertising deals. Score!

What You’ll Get

In our media training sessions, you’ll receive customized, on-camera training. We’ll help you elevate your communication skills with techniques and strategies to handle the broad range of media interviews and speaking engagements in your world. We’ll help you gain confidence to shine on camera, as well as avoid traps and focus on the message you want to get across about your team, sponsorships, company or brand. Plus, depending on the package and if applicable, we’ll set up media appearances to practice your newfound skills. In addition, every athlete client receives a post-training review and analysis that provides valuable information for further growth. Following our sessions, you will also receive three months of Q&A support. Additional ongoing a la carte options include post-game and studio interview feedback calls, where we review your performance during your media interviews. As part of your package, you’ll receive exclusive access to our online resources including the Athlete Media Playbook, the ABC’s of Interviewing, and the Media Interview Ready Guide.

Broadcaster Training

As an athlete transitioning their career and looking toward the future, you might be interested in becoming a broadcaster or honing those skills. The broadcaster training program with on-camera expert Annie H. Hoffman focuses on building best practices as a broadcaster, being prepared for the unexpected and increasing your confidence, while bringing out the most authentic version of you that audiences will relate to. In this program, we’ll lay out the steps required to take the leap to the next phase of your career. It’ll be fun, and an adventure.

Exclusive Online Resources

Included in this Package: