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Annie H. Hoffman

A proven, experienced, and results-driven media trainer helping athletes, broadcasters, and C-suite executives learn how to be a star, develop a confident media mindset, and build a brand that lasts.
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About Annie H. Hoffman

The Mission

At Annie H. Hoffman, LLC, our ultimate goal is to help professional stars shine even brighter, finding more confidence, happiness, and success in their roles and careers. Work with Us

The highlights of my media career

  • Emmy Nominee

    At only 19 years old, I received an Emmy nomination for the United Negro College Fund Skins Game.

  • Stage Manager

    At 20, I became the stage manager of Monday Night Football.

  • Associate Producer

    By age 23, I was associate producer of the first all-sports news network.

  • Executive Producer

    At age 24, I became the first female executive producer of an all-sports radio station.

  • Columnist

    I was the first person to cover the crossover of sports and entertainment in my column in CBS Sportsline, for which I won Best Reporter. I interviewed legends such as Shaquille O’Neal, Serena Williams, Joe Montana, Arthur Ashe, Mario and Michael Andretti, and many more.

  • Reporter

    I worked on a CNBC TV show called Great Stuff and became the first television reporter to cover the crossover of sports and entertainment. I’ve been featured on Fox News Channel’s “Fox and Friends,” CNBC, MSNBC, Court TV, PAX TV (now ION Television), National Enquirer TV and over 50 other stations in the United States and Canada.

  • Film Consultant

    I was chosen to consult on the film Monday Night Mayhem to ensure that everything was historically and factually accurate.

  • Founder & Director

    I created and moderated the series Life Lessons with the Stars, which brought together young people from chapters of Boys & Girls Clubs of America with their celebrity role models to provide a positive and motivating framework.

  • Co-founder

    I co-founded Sportscast Stars Training in 2007, a leader in media and communications training, to share my experience and build great on-camera talent.

  • CEO

    I founded Annie H. Hoffman, LLC, and stepped out on my own so I could focus even more on my clients, expand my services, and develop my own podcast and YouTube channel. My roster of superstar clients has included numerous NBA, WNBA, NFL, NHL, and MLB players as well as professionals from U.S. Polo Association, Turner Sports, IndyCar, CrossFit, Jockeys’ Guild, New England Sports Network, and North American Soccer League.

  • Mother

    My most important role and the ultimate feat in communications, organization and motivational speaking! When I’m not working with pros or on my podcast, you’ll find me hanging with my three main squeezes.
 

Hi, I’m Annie!

Nothing lights me up more than helping others tap into their unique potential and fulfill their true purpose. I ask my clients this simple yet powerful question when we first start working together: “What is your overall goal?” Their answer will inform our customized coaching package to get them there. 

I motivate clients who range from top athletes to C-suite executives to hone their on- and off-camera skills and personal brands to further their dreams. I pay attention to every detail to coach transformations that allow for a quantum leap into the next flourishing phase of a career—and life. I do this with a killer combo of a naturally strong intuition and more than two decades of experience in media, broadcasting and PR.

Prior to founding Annie H. Hoffman, LLC in Atlanta, my various roles included stage manager for Monday Night Football, associate producer of the first all-sports news network, the first female executive producer of an all-sports radio station, columnist at CBS Sportsline (now CBSsports.com) and ABCsports.com, and film consultant on the film TNT Monday Night Mayhem. Plus, I went to acting school and studied with voice coaches—valuable media skills I use and teach to this day. 

Though my media training, broadcast training, and PR and branding offerings have been sought-after by a diverse portfolio of superstar clients who have included TV network CEOs, movie studio presidents and nonprofit leaders, my extensive experience in sports and entertainment has drawn numerous athletes across almost every professional sports league in the U.S. and several college sports teams. I feel very fortunate to have worked with these icons.

Coming from a humble upbringing, I know what it’s like to have to work very hard to move the career needle. “If I can do it, you can do it” is not only a message I tell many of my clients, but the kids at nonprofit organizations, where I pay my good fortune forward.

I can’t wait to hear your story and help fulfill your goals! In the meantime, don’t miss my Media & Mindset Podcast, where I chat with successful guests about harnessing inner power and manifesting the life of your dreams. Listen In

With respect,

Annie