Annie is a sports media and branding coach with over three decades of experience in broadcasting. She founded Annie H. Hoffman, LLC, to help athletes, coaches, and others hone their interview skills so they can successfully transition from the playing field to the broadcast world. Nothing lights her up more than recognizing people’s potential and helping them tap into it so they can shine — both on and off camera.

Prior to founding Annie H. Hoffman, LLC in Atlanta, her various roles included stage manager for Monday Night Football, associate producer of the first all-sports news network, the first female executive producer of an all-sports radio station, columnist at CBS Sportsline (now CBSsports.com) and ABCsports.com, and film consultant on the film TNT Monday Night Mayhem.

Annie’s roster of superstar clients has included numerous NBA, NFL, NHL, and MLB players as well as professionals from Turner Sports, IndyCar, CrossFit, Jockeys’ Guild, New England Sports Network, and North American Soccer League. As a long-time broadcaster, the first female executive producer of an all-sports radio station, and a columnist at CBS Sports and ABC Sports, she has interviewed a variety of sports legends, such as Shaquille O’Neal, Serena Williams, Joe Montana, Arthur Ashe, and Mario and Michael Andretti, in addition to many famous actors, musicians, and politicians.

Annie was nominated for an Emmy at the age of 19, and she has been featured on Fox and Friends as well as various shows on Court TV, MSNBC, PAX-TV, National Enquirer TV, and over fifty other radio stations in the United States and Canada. Always passionate about changing lives, Annie was the founder and director of the non-profit Life Lessons with the Stars, which brought celebrity speakers to chapters of Boys & Girls Clubs of America, and she has also partnered with Autism Speaks.

When she’s not helping sports pros cultivate their on-air image, you’ll find Annie visiting her daughter who just graduated college or getting into trouble with her 15-year-old twins. A lover of fitness and travel, you may also find her working up a sweat at the gym or hopping on a plane for her next adventure! In what little downtime she has left, she is working on developing a podcast around media mindset and personal branding so she can help even more people harness their inner star power.