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A proven, experienced, and results-driven media trainer helping athletes, broadcasters, and C-suite executives learn how to be a star, develop a confident media mindset, and build a brand that lasts.

The Media Mindset Coach

Ready to boost your professional potential? With tried-and-true coaching methods and a personable, down-to-earth approach, Annie H. Hoffman helps you shed what doesn’t serve you and launch into a more authentic, confident and polished new phase of your career—on and off camera. Meet Annie

Where I’ve been featured:

 
 
 
 

My client roster includes:

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Hear what the stars have to say from working
with Annie H. Hoffman:

Shaquille
O’Neal

Turner Sports Basketball Analyst, Four-Time NBA Champion and Hall of Famer

"Annie is cool. Laid back but professional, funny...makes you comfortable. One of my favorite people to interview with."

Bryant
McFadden

CBS Sports Football Analyst, Two-Time Super Bowl Champion

"When I retired and decided to go into sports broadcasting, I knew I needed some help. I wanted to work with the best, and that's Annie Hoffman. Annie has years of experience, and she understands what it takes to be a consistent pro in the broadcasting world."

Kareem
Abdul-Jabbar

NBA Legend, Six-Time NBA Champion and Hall of Famer

"Annie was extremely professional…she did her homework and was prepared in every aspect of the interview. She made me feel at ease, which resulted in a great interview."

Booger
McFarland

ESPN Football Analyst, Two-Time Super Bowl Champion

"Not only is Annie one of the nicest and most upbeat people I know, but she is also an ace at what she does. It has been so great to work with her over the years. She has made such a positive impact on my career."

My name is Annie H. Hoffman and I am the sports media, broadcasting, and branding coach that will level up your game instantly.

 
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Nice to meet you!

I want to help you share your story with the world. Do you want to establish your brand? Do you want to be more confident on the media circuit? Or maybe you have a creative project to announce to your audience. Whatever it is, the way you express yourself can make all the difference, and I can help you make the impact you desire.

Let's Get You Media Results
 
 
 
 

“I believe that anyone can be a star. It’s how we unlock the hidden potential within us all that makes the difference on the way to stardom.”

—Annie H. Hoffman

 
 

Check out some of my results:

10+

Sports
Represented

500+

Media-Trained
Clients

1,100+

Hours in Front of and Behind the Camera

1,500+

Sports & Entertainment
Events

Now, let's get you some results.

Six unique packages to build your brand and get you noticed:

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Broadcaster Training Package

Get to the next level on camera and in your career.

Athlete Media Training Package

Media coaching for athletes, teams, and coaches who want to step up their game.

Executive Media Training Package

Media coaching for executives who want to present a more polished version of their authentic selves and be known as thought leaders.

PR & Publicity Package

Personal branding development and media opportunities for individuals ready to be seen as thought leaders.

Sports Team Media Training Package

Media coaching for teams who want to score better on-air and in-print.

Esports Media Training Package

Media coaching for pro gamers, collegiate esports teams, and shoutcasters who want to take their live streams to the next level.